Today's children are marketed to from the moment they are born. They are made to feel inadequate if they do not own top brands. That puts pressure on parents to to buy top brands so their children don't feel inferior at school.
In turn the children learn only to want and kick up a fuss if they do not get everything they desire. No wonder youths rioted and stole as many top brands as they could during the recent riots.
Can the rioters be blamed if all they have ever been taught has been taught to them by bankers wanting them to get into debt so they own all the top brands, by corporations wanting them to own things they can't afford and by politicians talking of nothing but growth and unattainable aspirations.
The television is full of programmes about aspiration; owning junk that isn't required or to be a pop star, a footballer or a nobody.
BBC - UK families face consumer pressure, says report
BBC - Our children need time not stuff